It’s that time of the week again: every Wednesday NextGenSports takes a look back at what happened in the eSports scene last week. With this week new sponsorship deals for the Yankees and Pringles, eSports workshops for British eSports Association and a new head for Schalke 04’s eTeam.

New York Yankees Partner Up With Vision eSports

Possibly world’s best known baseball team, the New York Yankees, announced a major investment in company Vision eSports; the largest single shareholder of three esports-related companies. The two companies will create and manage an “ecosystem” of esports properties that include Echo Fox, Twin Galaxies, and Vision Entertainment. It is unclear what amount of money is involved in the partnership but what we do know that the Yankees will offer marketing and management advice.

The New York Yankees are thrilled to partner with Vision Esports and its diverse portfolio of esports companies, said Hal Steinbrenner, Managing General Partner and Co-Chairperson of the New York Yankees. “Guided by an impressively skilled and sports-savvy leadership team, Vision Esports is transcending the industry with a bold, innovative approach to their business, and we are excited to enter into this dynamic arena as their partner.”

Pringles To Sponsor ESL

And the main sponsor of the $1 Million ESL On Hamburg Dota 2 Major will be… Pringles! Where crisp brands like Doritos were already involved in the world of eSports sponsoring, Pringles is making the move too. Again. Pringles last eSports sponsorship dates back to 2006 where they sponsored two seasons of the South Korean MBC game Starleague.

“Whether alone, with friends or like in this instance at tournaments—snacking and gaming just belong together,” wrote Snacks Northern Europe’s senior brand manager Dominik Schafhaupt in a press release. “In Hamburg,” Schafhaupt continues, “esports fans can look forward to several activations, including an interactive area, and we are excited to meet the community face to face—and in action.”

Afbeeldingsresultaat voor pringles esl

Esports Workshops For The Young And Unemployed

The British Esports Association has partnered with The Enemy of Boredom (EOB) esports academy, a series of workshops backed by the Prince’s Trust. The workshops are aimed at at young audience aged between 14-30 and are designed to help young people and unemployed people earn new skills, access new opportunities and find work.

Chair member of the British eSports Association Andy Payne says: “Getting people interested and involved in esports from a young age can not only help bolster the industry in the long-term, but it also gives something positive back to the community, promoting teamwork, communication and development.”

Hans Christian Dürr New eManager Schalke04

German Bundesliga club Schalke 04 has announced that Hans Christian Dürr will head its eSports division from now on. Dürr, formerly the Europe esports director for Splyce, now guides the German football/multi-sports club’s League of Legends team, which recently requalified for the EU LCS. Schalke04 is arguably the best regular sports club active in eSports now that Paris Saint Germain has left the League of Legends scene.

Dürr said the club would focus on providing a professional work environment for it’s players, and that it sees esports (and League in particular) as a long-term and sustainable investment. Alongside the announcement of its new head of esports, Schalke also confirmed that caster and former Elements player Mitch “Krepo” Voorspoels would be joining as its new head League of Legendscoach.

We hope you’re up to date again about the latest news in eSports. Be sure to check our other articles as well. See you next week!